I’m Michelle from Menlo VC, and this is my series on lessons from exited founders. Today, we’re hearing from Charlotte Tao, co-founder of Trusli, which was acquired by Gruve AI in 2024.
Lesson #1: Prioritize Mindset Over Skillset When Choosing a Co-Founder
Most entrepreneurs start by looking for a co-founder with the right expertise, then think about alignment later. That order should be flipped.
First, focus on how your co-founder thinks—not just what skills they bring to the table. While complementary skills are valuable, what truly makes a difference is shared values.
For example:
How much risk are you both willing to take?
Do you want to be an AI innovator or just a follower?
Fundamental alignment in mindset helps co-founders navigate failures and uncertainties together.
Lesson #2: The Best Investors Offer More Than Just Money
Fundraising isn’t just about getting a check—it’s about finding the right partners. Who you take money from matters just as much as the capital itself.
While investors evaluate your startup, you should be assessing them as well. Focus on investors who provide strategic value, mentorship, and network access—not just the ones with the deepest pockets. The wrong money can sometimes be worse than no money at all.
Lesson #3: If You Have to Convince Yourself It’s Working, It’s Probably Not
One of the hardest things for founders is knowing when to pivot. But here’s the truth: If customers aren’t eager to use or pay for your product, no amount of effort or strategy will change that.
A clear signal it’s time to pivot:
You find yourself convincing your team (and yourself) that it’s working instead of listening to what the market is telling you.
Be brutally honest:
If the challenge is go-to-market, refine your strategy and push through.
If customers aren’t excited or willing to pay, a pivot may be necessary.
That’s it for now! If you want to hear more insights from exited founders, follow me to stay tuned for the next one.
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